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/ Documentation /SEO settings/ Social Settings: Facebook/Open Graph, X (Twitter) Cards, and Profile Links

Social Settings: Facebook/Open Graph, X (Twitter) Cards, and Profile Links

Where “Social” Actually Lives

Social settings are nested inside General Settings, not a top-level menu item:

SureRank → General → Social, which itself has four sub-tabs:

  1. Default Social Image. The site-wide fallback image used when no other image is available.
  2. Facebook. Your site’s Facebook Page URL and author fallback.
  3. X. Card type, your X profile, and author fallback.
  4. Other Accounts. Instagram, YouTube, LinkedIn, TikTok, Pinterest, WhatsApp, Telegram, Yelp, and BlueSky profile links.
image

A second, separate “Social” panel exists at General → Home Page → Social. 

image

This is a homepage-only override (its own title, description, and image per network), distinct from the global Social settings above. If a customer says “I set my Social settings, but the homepage still looks wrong,” or the reverse, they were likely on the wrong one of these two panels.

Open Graph (Facebook)

SettingWhereEffect
Facebook Page URLSocial → FacebookOutputs as article:publisher
Author Facebook PageSocial → FacebookOutputs as article:author
Default ImageSocial → Default Social ImageSite-wide fallback og:image
Per-post title/description/imagePost editor → SureRank metabox → Social tabOverrides the page’s own og:title/og:description/og:image
Homepage title/description/imageGeneral → Home Page → SocialOnly applies to your homepage (see the homepage/shop guide for when this is used vs. ignored)

How the OG image is chosen, in order:

  1. The image is set directly on that post or page’s own Social tab, if any.
  2. The first image found in the page’s actual content, not the WordPress Featured Image. This surprises customers who set a Featured Image and expect it to show up in social previews.
  3. The site-wide Default Social Image.

If a customer reports that the wrong image is showing on Facebook, the most common cause is that no per-post social image was set, so it grabbed the first image in the content instead of the Featured Image.

X (Twitter) Cards

SettingWhereEffect
Card TypeSocial → Xsummary_large_image (default) or summary
Site’s X ProfileSocial → XOutputs as twitter:site
Author’s X ProfileSocial → XOutputs as twitter:creator
“Use data from Facebook Tab”Per-post / homepage social panel, on by defaultIf enabled, the Twitter card reuses the Facebook title, description, and image instead of separate Twitter-specific values

There’s no separate “default Twitter image” setting. If the Facebook-reuse option is off, it falls back through the same image chain described above.

Profile Links (“Other Accounts”)

This is a list of social profile URLs. Facebook and X are excluded here since they have their own dedicated tabs above. These links are for structured data only. They populate your Organization schema’s sameAs property for Google’s Knowledge Panel. They do not appear anywhere as visible content or meta tags on your actual pages. If a customer expects to see social icons or links appear on their site from this setting, that’s not what it’s for. It’s a schema/SEO signal, not a display feature.

Steps for the Customer

  1. Go to SureRank → General → Social.
  2. For Facebook-specific settings, use the Facebook sub-tab. For X-specific settings, use the X sub-tab.
  3. For your default fallback image (used when no other image applies), use Default Social Image.
  4. For other platform profile links (feeding Google’s Knowledge Panel, not visible on-page), use Other Accounts.
  5. For homepage-specific overrides only, go to General → Home Page → Social instead. This is separate from the settings above.
  6. To override social title, description, or image on an individual post or page, use the SureRank metabox’s Social tab on that post’s edit screen.

If That Doesn’t Work

  • Social platforms cache previews aggressively. Use Facebook’s Sharing Debugger (developers.facebook.com/tools/debug) or the X Card Validator to force a re-scrape after making changes.
  • Confirm no other SEO plugin is also outputting Open Graph or Twitter tags. View the page source and check for duplicate og: or twitter: tags.
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