Managing URL Redirection in SureRank

The Link Manager feature in SureRank Pro allows you to manage 301 redirections for your WordPress website with ease.

What is a 301 Redirect Manager in SureRank?

The 301 Redirect Manager in the SureRank SEO plugin for WordPress allows you to permanently redirect one URL to another. This helps ensure that both visitors and search engines are automatically sent to the correct page when a URL is changed, deleted, or no longer exists.

What Does the SureRank 301 Redirect Manager Do?

• Redirects Old URLs to New Ones
  If you update or remove a page, SureRank lets you easily create a 301 redirect so users land on the right page.
• Preserves SEO Value
  A 301 redirect passes most of the original page’s SEO value (up to 90–99%) to the new URL, helping maintain your search rankings.
• Prevents 404 Errors
  Redirects help avoid broken links (404 errors), which can hurt user experience and your site’s SEO.
• Fixes Duplicate URLs
  Redirects multiple versions of the same page (e.g., with or without “www” or trailing slashes) to a single, clean URL.
• Supports Site Changes
  Whether you’re restructuring URLs, changing domains, or redesigning your site, SureRank’s redirect manager helps keep everything SEO-friendly.

Why Use SureRank’s 301 Redirect Manager?

Without proper redirects, updated or deleted pages can cause:

• Lost traffic
• Lower SEO rankings
• A poor user experience

SureRank makes it easy to manage redirects, no need to touch your .htaccess file or write any code.

Requirements

Before you begin, make sure the following plugins are installed and activated:

1. SureRank (Free version)
2. SureRank Pro

Accessing the Link Manager

Once both plugins are installed, follow these steps:

1. Go to your WordPress dashboard.
2. Navigate to SureRank → Link Manager.

Enable Auto Redirect

The Auto Redirect feature in the Link Manager automatically redirects visitors to the updated URL whenever you make changes to a post, page, or custom post type (CPT). This ensures that old URLs don’t break and visitors are always sent to the correct, updated link.

For example, if you update the slug of a blog post, the old link will automatically redirect to the new one without needing to create a manual redirect rule.

Simply switch the toggle ON. Once enabled, any changes to post, page, or CPT URLs will automatically create redirects to the new link.

Adding a New Redirection

Click the Add New button to create a new redirection.

Need to add ss

A slide-in panel will appear on the right side, where you can configure the following:

1. From URL

• Enter the original URL (the one you want to redirect from).

2. Condition

• Choose how the redirection should be applied:
  
  • Exact Match
  • Contains
  • Starts With
  • Ends With

3. To URL

• Enter the destination URL where you want the user to be redirected.

4. Query Parameters

• Choose how to handle query parameters in the URL:
  • Exact Match In Any Order
  • Ignore All Parameters
  • Ignore and Pass Parameters to Target

After filling out the necessary details, click Save to apply the redirection.

Redirection Management Options

Once added, each redirection entry includes:

• Enable/Disable Toggle
• Search bar to find specific redirects
• Edit option to modify existing redirects
• Delete option to remove redirects

That’s it! You’ve successfully added and managed a redirection using the Link Manager in SureRank Pro.