How to Set Up and Use the SureRank Content Performance Table

The Content Analysis table shows how each page on your site is performing in Google Search: clicks, impressions, average position, and a status badge, pulled directly from Google Search Console (GSC). It’s a free feature available to every SureRank user. You don’t need SureRank Pro to use it.

From this table you can also drill into any single page to see exactly which keywords it’s ranking for, with the same performance metrics broken out per keyword.

This article covers:

• Connecting Google Search Console (if you haven’t already)
• Where to find the Content Analysis table
• How to read the columns, status badges, and trend arrows
• Viewing keyword rankings for a specific page
• Searching, filtering, and sorting
• Known limits and common empty/error states

1. Prerequisites

Before the table can show data, two things need to be true:

1. Google Search Console must be connected to SureRank.
2. A verified site/property must be selected from your connected Google account.

If either of these isn’t done yet, SureRank shows a setup prompt instead of the table

A feature toggle controls the Google Search Console integration itself. If your team has turned it off, you won’t see the Search Console section in the sidebar at all. 

Go to SureRank → Tools → Manage Features and make sure Google Search Console (“Connect with Google to track clicks and search rankings.”) is enabled.

Connecting Google Search Console

1. In WordPress, go to SureRank → Search Console.
2. Click Connect to Search Console – It’s Free.
3. You’ll be redirected to sign in with the Google account that has access to this site’s Search Console property.
4. After signing in and granting access, you’re redirected back to your WordPress dashboard.
5. If you have more than one property in your Google account, select the correct site from the site picker. SureRank will attempt to auto-match your current site’s URL to a verified property. If it can’t find an exact match, you’ll be asked to choose or add one manually.

Once connected and a site is selected, data typically appears within a few minutes, though note that Google Search Console data itself is usually 2 to 3 days behind real time, and a brand-new property can take 24 to 48 hours to start showing any data at all. This is a Google limitation, not a SureRank one.

2. Where to Find the Content Analysis Table

Once Google Search Console is connected, a Search Console section appears in the SureRank sidebar with two entries:

Menu Item	What It Shows
Search Console	Site-wide traffic chart, plus a short preview of the Content Analysis table (top 5 pages, with a View Full Report link)
Content Analysis	The full Content Analysis table, all pages, with search, filtering, and sorting

The full table also displays a badge next to its title: (Last 90 days). This is the fixed reporting window the table uses.

3. Understanding the Content Analysis Table

Each row in the table represents one URL on your site that has search data in the selected period. The columns are:

Column	What It Means
Page	The URL of the page
Status	A quick-read badge summarizing how well the page is ranking (see below)
Clicks	Total clicks from Google Search in the period (sortable)
Avg. Position	Average ranking position across all keywords the page appears for (sortable)
Impressions	How many times the page appeared in search results (sortable)
Keyword Rankings	A View button that opens the per-keyword breakdown for that page

Status Badges

The Status badge is derived from the page’s average position:

Badge	Meaning	Average Position
🟢 Top Ranked	Ranking well	1 to 10
🟡 On the Rise	Ranking, but with room to climb	11 to 20
⚪ Low Visibility	Ranking poorly or barely showing up	21+

Understanding Trend Indicators

Next to Clicks, Impressions, and Avg. Position, you’ll see a small up or down arrow showing the change versus the prior period.

• The table’s default window is the last 90 days, compared against the 90 days immediately before that. This comparison window isn’t currently user-configurable.
• For Clicks and Impressions, a green up arrow means the number increased. That’s good.
• For Avg. Position, the arrow direction is inverted to match what it actually means for your rankings: since a lower position number is better (position 1 beats position 10), an improvement in ranking is shown as a green “up” indicator even though the number went down, and a decline is shown as a red “down” indicator even though the number went up.

4. Viewing Keyword Rankings for a Specific Page

To see which search terms are driving traffic to a particular page:

1. In the Content Analysis table, find the page you want to inspect.
2. Click View in the Keyword Rankings column.
3. A Keyword Rankings modal opens, showing every keyword this page has impressions for, with:

Column	Meaning
Keywords	The search query
Avg. Position	Where the page ranked for that query
Impressions	Times shown in search results for that query
Clicks	Clicks earned from that query

All columns are sortable. By default, the modal is sorted by Impressions (highest first), and shows 10 keywords per page of results.

If a page genuinely has no keyword data for the selected range, the modal shows: “No keyword rankings found for this URL. This page may not have any search queries in the selected date range.”

5. Searching, Filtering, and Sorting the Full Table

On the full Content Analysis page (not the dashboard preview), you can:

• Search: use the search box to filter rows by URL or page title.
• Filter by status: use the Status dropdown to show only All, Top Ranked, On the Rise, or Low Visibility pages.
• Sort: click the Clicks, Avg. Position, or Impressions column headers to sort ascending/descending.

The full table paginates at 20 rows per page.

6. What You’ll See If Something Isn’t Set Up Yet

Situation	What SureRank Shows
Google Search Console not connected	“Once connected to Google Search Console, you’ll see how your content is performing in search engines here.” with a connect prompt
Connected, but no site/property selected yet	“Once a site is selected, you’ll see how your content is performing in search engines here.”
Connected and site selected, but no data for the period	“No content performance data available. Please check back later.”
A request to Google fails (rate limit, permissions, etc.)	“Oops! Something went wrong. Failed to get content performance. Please try again later. If the problem persists, please contact support.”

If you’re on the plain Dashboard home page and haven’t connected GSC yet, you’ll see an example/preview version of the table with sample data. This is just to illustrate the feature, not real data from your site.

7. Known Limits

• The table pulls up to 500 pages per request from Google Search Console. This is the practical ceiling for how many rows can appear at once.
• The Keyword Rankings modal pulls up to 100 keywords per page.
• These are technical ceilings from the Search Console API and aren’t tied to Free vs. Pro. There’s no plan-based cap or “upgrade to see more” limit on this table itself.
• Data reflects Google’s own reporting delay (typically 2 to 3 days) and isn’t real-time.

FAQ

Do I need SureRank Pro to use this?

No. The Content Analysis table, status badges, trend arrows, and Keyword Rankings modal are all part of the free plugin.

Why don’t my numbers match Google Search Console exactly?

They should match closely, since SureRank queries the same Search Console data. Small differences can come from timing (Google’s data updates with a delay) or from the date range SureRank uses (fixed at last 90 days vs. previous 90 days) versus whatever range you have selected directly in Search Console.

Can I change the 90-day comparison window?

Not currently. The last-90-days vs. previous-90-days comparison is fixed and not user-configurable in the UI.

A page I know gets traffic isn’t in the table. Why?

The table only lists pages that have Search Console impression/click data for the selected 90-day window. A page with no search impressions in that window won’t appear. Also check that you haven’t filtered it out with the search box or Status dropdown.

I disconnected and reconnected the Search Console. Will my history come back?

Yes. The table always pulls fresh data directly from Google Search Console for the active date range. It isn’t stored locally, so reconnecting to the same verified property restores the same data.