Getting Started

Service Schema in SureRank

This Feature Is Part of Pro Plan

The Service Schema in SureRank helps search engines understand your services better. By adding structured data, your services can become eligible for rich results in Google Search, displaying details like the service name, description, provider, area served, pricing, and ratings.

This schema is especially useful for:

Local businesses offering services (plumbers, electricians, salons, etc.)
Professional services (consulting, legal, financial, marketing, etc.)
Online or subscription-based services (software, courses, memberships, etc.)
Health and wellness services (therapists, gyms, clinics, etc.)

Adding a Service Schema can increase your service’s visibility in search results and attract more customers by highlighting key information like pricing, availability, ratings, and the service area directly in Google Search.

Creating a Service Schema

Follow the steps below to add and configure the Service Schema using SureRank.

Click on the Add Schema button.
A pop-up will appear. From the dropdown menu, select Service Schema.
Click on the Add Schema button to create the Service Schema.
Once created, the Service Schema configuration page will appear, containing two tabs:
- Properties
- Display Conditions

Properties Tab

The Properties tab contains a list of fields for rich results. Fields marked with an asterisk (*) are mandatory.

Here’s a breakdown of each field:

Basic Service Information

Field Name	Description	Required
Schema Title	Add a custom title for internal reference.	No
Service Name*	Enter the official name of the service.	Yes
Service Description	Brief description of the service.	No
Alternative Name	Alternate or secondary name for the service.	No
Service Category	Category of the service offered.	No
Business Category	Business or industry category for the service.	No
Service Slogan	Short tagline or slogan for the service.	No
Service URL	URL where the service is available or detailed.	No
Service Image	Image representing the service.	No
Service Logo	Logo of the service or organization.	No
Service Area	Geographic area covered by the service.	No
Target Audience	Intended audience or customers for the service.	No
Service ID	Unique identifier for the service.	No
External References	Links to external sources or references.	No
Terms of Service URL	URL for the terms of service.	No

Service Brand (Repeatable Section)

Field Name	Description	Required
Brand Name*	Name of the brand.	Yes
Brand Logo	Logo image of the brand.	No
Brand Website	Official website URL of the brand.	No
Add New Button	Use this to add additional brands.	–

Service Provider

Field Name	Description	Required
Service Provider	Person or organization providing the service.	No

Service Offers (Repeatable Section)

Field Name	Description	Required
Offer Category	Select from the Drop-down: Standard, Premium, Basic, Professional, Enterprise, Custom.	No
Price*	Price of the service offer.	Yes
Currency	Select from the Drop-down: USD, EUR, GBP, CAD, AUD.	No
Add New Button	Use this to add additional offers.	–

Service Hours (Repeatable Section)

Field Name	Description	Required
Day of Week	Select from the Drop-down: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.	No
Opens	Opening time of the service.	No
Closes	Closing time of the service.	No
Valid From	Start date for the service hours.	No
Valid Through	End date for the service hours.	No
Add New	Add additional service hour entries.	–

Service Channels (Repeatable Section)

Field Name	Description	Required
Channel Name	Name of the service channel.	No
Channel Description	Description of the service channel.	No
Available Languages	Languages supported on this channel.	No
Add New	Add additional service channels.	–

Related Services (Repeatable Section)

Field Name	Description	Required
Related Services	Repeater section to define related services.	No
Add New	Add additional related services.	–

Service Awards

Field Name	Description	Required
Service Awards	If any award is received for the service.	No

Service Deliverables

Field Name	Description	Required
Deliverable Name*	Name of the deliverable.	Yes

Service Mobility & Description

Field Name	Description	Required
Service Mobility	Select from the Drop-down: Drop-down: Static (Fixed Location), Dynamic (Mobile/Remote).	No
Distinguishing Description	Unique characteristics or features of the service.	No
Main Entity of Page	Marks the service as the main content of the webpage.	No

Display Conditions Tab

Display On: Select where you want the Service Schema to appear (Required field).
Do Not Display On: Define where the schema should not be applied.

Verifying the Schema

Once you have configured the schema, verify its correctness using one of the following tools:

This ensures your structured data is properly configured and eligible for rich results in search engines.

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