Page Level SEO: Broken Links Detected

SureRank has detected broken links on your page.

This guide will help you understand what broken links are, why they matter, and how to fix them quickly even if you’re not technical.

What’s the Problem

Broken links are links on your page that point to URLs that no longer exist or cannot be reached. These can be internal links (pointing to pages on your own site) or external links (pointing to other websites).

Examples of what can go wrong:

• Visitors see a “404 Page Not Found” error
• Search engines can’t crawl these links, affecting SEO
• Reduced user trust and poor site experience
• Loss of link equity if broken links were previously used for ranking

Why This Matters

• SEO Impact: Search engines may reduce your page ranking if they encounter too many broken links.
• User Experience: Visitors leaving your site after hitting broken links can increase bounce rates.
• Professionalism: Broken links make your site look outdated or neglected.

How to Fix Broken Links

Step 1 – Identify Broken Links

• SureRank automatically detects broken links on your pages.
• You can also check manually using:
  • WordPress plugins like Broken Link Checker
  • Online tools like Ahrefs, Screaming Frog, or Google Search Console

Step 2 – Update or Remove Broken Links

• Go to the page editor where the broken link is present.
• Options:
  • Update the URL: Replace it with the correct working link.
  • Remove the link: If the page no longer exists and has no replacement.
  • Redirect the link: If it’s an internal link, set up a 301 redirect to a relevant page.

Step 3 – Test the Page

• After fixing links, refresh the page in SureRank.
• Confirm that all links now show as valid.
• Optionally, run a Google Search Console crawl to ensure search engines recognize the changes.

Step 4 – Prevent Future Broken Links

• Regularly audit your site for broken links.
• Avoid linking to external pages that are likely to change URLs.
• Use redirection plugins for moved or deleted pages.

Step 5 – Verify with SureRank

• Edit the page in WordPress.
• Click the SureRank icon in the top-right corner of the editor.
• Select Analyze – this will open the Analyze tab, showing a list of Page Checks.
• Once the changes are made, the SureRank page-level check will automatically run and update the status.
• If editing the page using a Page Builder, please save your changes in the editor before refreshing the checks.