General Settings

Accessing the General Settings

The General settings section in SureRank allows you to define default Meta Templates for how your website content appears in search engine results. You can configure the default Search Engine Title, Description, and a Preview snippet. These templates automatically apply to posts and pages, ensuring each page has optimized metadata even if no custom SEO is added manually. By using dynamic variables like Post Title, Site Name, and Post Content, SureRank helps maintain consistent and keyword-friendly SEO meta tags across your site. This boosts your visibility in search engines, improves click-through rates, and ensures that your content is properly indexed—all without requiring manual input on every post.

To access the General Settings tab:

1. Navigate to the left-side menu panel in your WordPress dashboard.
2. Hover over SureRank.
3. A menu will appear; click on General Settings.

Meta Templates

The Meta Templates section allows you to set up how your website’s pages appear in search engines.

1. Search Engine Title
   • Type @ to view variable suggestions.
2. Search Engine Preview
   • A preview of how your page will appear in search engine results.

Tips for Writing Effective Titles and Descriptions:

Title:

• Include the main keyword (preferably at the start).
• Keep under 60 characters.
• Make it relevant and engaging.

Description:

• Include secondary keywords.
• Keep under 155-160 characters.
• Make it compelling and clear.

Example:

Service: SEO Consulting Services

SEO Title: Expert SEO Consulting Services for Higher Rankings | RankBetter

Meta Description: Drive more traffic with custom SEO strategies tailored to your business. Work with an experienced SEO consultant and get real results.

Course: Learn SEO in 30 Days

SEO Title: Learn SEO in 30 Days – Beginner to Pro | Free Online Course

Meta Description: Master SEO basics and advanced techniques in just 30 days. Join our free course and start ranking your website on Google faster!

Social Settings

The Social Settings section controls how your content appears on various social media platforms.

Default Social Image

The Default Social Image refers to the image that is automatically used when a page or post on your website is shared on social media platforms (such as Facebook, Twitter, LinkedIn), if that specific page does not have a dedicated image set.

Why It’s Important for SEO and Social Sharing:

• Visual Appeal: Posts with images get more clicks and engagement.
• Branding: A consistent default image helps represent your brand.
• Fallback: Ensures your content doesn’t appear with a blank or broken image when shared.

Facebook

1. Facebook Preview – Shows a preview of how your page will look when shared.
2. Facebook Page – Enter your Facebook page URL.
3. Author Facebook Page – Set a fallback URL for the author’s Facebook page.

Adding these URLs enhances the richness of social metadata (Open Graph tags), improving how your links appear when shared, which can boost click-through rates and user trust.

X (Twitter)

1. X Preview – Displays a preview of your post on X.
2. X Card Type – Choose between:
   • Summary Large Image
   • Summary
3. Site’s X Profile – Add your profile URL.
4. Author’s X Profile – Set the author’s profile URL.

These fields use Twitter Cards markup, which improves how your links look on X and can enhance engagement.

Other Accounts

List of social profiles you can add:

• Instagram
• LinkedIn
• YouTube
• Pinterest
• TikTok
• WhatsApp
• Telegram
• Yelp

Other Accounts – Benefits for SEO

Adding your brand’s official social media accounts to your website’s SEO settings helps strengthen your online presence and improves how search engines understand and display your content. Below are the key benefits of connecting social profiles:

• Boosts brand credibility and trust
• Improves search engine visibility
• Supports Knowledge Graph integration
• Drives referral traffic from search pages
• Enhances schema markup with sameAs property
• Helps establish a consistent brand identity across platforms
• Increases the chances of social profiles appearing in search results

Home Settings

The Home section contains three subsections: General, Social, and Advanced.

Home Page General

1. Search Engine Title – Type # to view variable suggestions.
2. Search Engine Description – Input a custom meta description.
3. Search Engine Preview – Displays a preview of how your homepage appears in search results.

Home Page Social

There are two tabs: Facebook and X (Twitter).

Facebook

1. Social Title – Type @ to view variable suggestions.
2. Social Description – Type @ to view variable suggestions.
3. Social Fallback Image – Upload an image.
4. Facebook Preview – Displays how the page will appear when shared on Facebook.

X (Twitter)

1. Toggle option to Use data from Facebook Tab.
2. Social Title – Type @ to view variable suggestions.
3. Social Description – Type @ to view variable suggestions.
4. Social Fallback Image – Upload an image.
5. X Preview – Displays a preview of how the page will appear when shared on X.

Advanced Settings

Robot Instructions

These settings let you control how search engines interact with your homepage. You can choose to hide it from search results, prevent search engines from following its links, or stop them from saving a cached version.

1. No Index – Prevents search engines from indexing this page.
2. No Follow – Prevents search engines from following links on this page.
3. No Archive – Prevents search engines from storing a cached copy of this page.

This is only for the Home Page. These settings will not affect any other pages.

Archive Pages

Archive Pages allow visitors to browse posts organized by author or publication date, making it easier to find content based on who created it or when it was published.

1. Enable Author Archive – Displays a list of all posts written by a specific author. This is useful for highlighting an author’s contributions and improving search engine understanding of authorship and content relevance.
2. Enable Date Archive – Organizes posts by month or year, enabling visitors to explore content chronologically. It also helps search engines index time-based content more effectively.