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Event Schema in SureRank

This Feature Is Part of Pro Plan

The Event Schema in SureRank helps search engines understand details about your events. By adding structured data, you can make your events eligible for rich results in Google Search, such as event listings with the event name, date, location, and organizer information.

This schema is especially useful for:

  • Conferences and seminars
  • Workshops and training sessions
  • Concerts, festivals, and performances
  • Business or community events

Adding an Event Schema can increase your event’s visibility in search results and attract more attendees by highlighting key information like date, time, and venue directly in Google Search.

Creating an Event Schema

Follow the steps below to add and configure the Event Schema using SureRank.

  • Click on the Add Schema button.
  • A pop-up will appear. From the dropdown menu, select Event Schema.
  • Click on the Add Schema button to create the Event Schema.
  • Once created, the Event Schema configuration page will appear, containing two tabs:
    • Properties
    • Display Conditions

Properties Tab

The Properties tab contains a list of fields for rich results. Fields marked with an asterisk (*) are mandatory.

Here’s a breakdown of each field:

Field NameDescriptionRequired
Schema TitleAdd a custom title for internal reference. This will not appear on the frontend or search engines.No
Event Name*The official name of the event (e.g., “Summer Music Festival 2025”).Yes
Start Date*The date and time when the event starts (YYYY-MM-DD or ISO 8601 format).No
End DateThe date and time when the event ends (YYYY-MM-DD or ISO 8601 format).No

Locations (Repeatable Section)

Field NameDescriptionRequired
Venue NameName of the venue or event location.No
Street AddressStreet address of the event venue.No
CityCity where the event is located.No
State/RegionThe state, province, or region of the event location (e.g., California, Ontario).No
Postal CodePostal/ZIP code of the event location.No
CountryCountry of the event venue.No
Add New ButtonUse this to add additional locations if the event occurs at multiple places.

Organizer

Field NameDescriptionRequired
Organizer NameName of the organization or person hosting the event.No
Organizer URLWebsite or contact URL for the organizer.No

Performers (Repeatable Section)

Field NameDescriptionRequired
Performer NameName of the performer, speaker, or artist participating in the event.No
Add New ButtonUse this to add additional performers.

Offers (Tickets) (Repeatable Section)

Field NameDescriptionRequired
Ticket NameName or description of the ticket type (e.g., “VIP Pass”).No
PriceCost of the ticket.No
Price CurrencyCurrency code for the ticket price (e.g., USD, INR, EUR).No
Ticket URLURL where the ticket can be purchased.No
AvailabilityAvailability status: In Stock, Sold Out, Pre Order.No
Valid FromDate when the ticket becomes available (optional).No

Event Details

Field NameDescriptionRequired
Attendance ModeSelect how attendees can participate: Online, Offline, Mixed.No
Event StatusCurrent status of the event: Scheduled, Cancelled, Moved Online, Postponed, Rescheduled.No
Previous Start DatesIf the event has occurred before, list past start dates.No

Additional Properties

Field NameDescriptionRequired
Main Entity of PageMarks the event as the main content of the webpage.No

Display Conditions Tab

  1. Display On: Select where you want the Event Schema to appear (Required field).
  2. Do Not Display On: Define where the schema should not be applied.

Verifying the Schema

Once you have configured the schema, verify its correctness using one of the following tools:

This ensures your structured data is properly configured and eligible for rich results in search engines.

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