SureRank – SEO Check Severity Guide

To maximize your on-page SEO performance, SureRank runs a series of checks and highlights issues based on their impact on search visibility.

Below is a categorized breakdown — starting with the most urgent Critical Issues, followed by Recommended Improvements (Warnings), and finally the Checks You’ve Passed.

Critical SEO Issues

These items should be addressed immediately. They directly affect indexing, visibility, and ranking on search engines.

• Missing Search Engine Title
  Impact: Without a title, search engines struggle to understand your page’s content.
  Fix: Add a clear, concise <title> tag.
  
• Missing Search Engine Description
  Impact: Google may display irrelevant content as the snippet, reducing CTR.
  Fix: Add a meta description that summarizes the content (preferably under 160 characters).
  
• Canonical Tag Not Present
  Impact: Can lead to duplicate content penalties or incorrect indexing.
  Fix: Add a canonical tag specifying the preferred URL version.
  
• Broken Links Found
  Impact: Damages user trust and SEO score.
  Fix: Identify and fix or remove the broken URLs.
  

Recommended Improvements (Warnings)

These are important for improving your content’s SEO health and user experience.

• No Images or Videos Found on This Page
  Why it matters: Visual content increases user engagement and SEO value.
  Recommendation: Include relevant images or videos to enhance content.
  
• No Links Found on This Page
  Why it matters: Linking improves content authority and helps with crawling.
  Recommendation: Add internal and/or external links where relevant.
  
• No Subheadings Used
  Why it matters: Subheadings (like <h2>, <h3>) improve readability and help search engines structure the content.
  Recommendation: Break down content into logical sections with headings.
  
• Search Engine Title Exceeds 60 Characters
  Why it matters: Long titles may be truncated in search results.
  Recommendation: Keep titles under 60 characters while including primary keywords.
  
• Search Engine Description Exceeds 160 Characters
  Why it matters: Long descriptions may not be fully displayed in search results.
  Recommendation: Summarize your content within 160 characters.
  
• Page URL is Longer Than 90 Characters
  Why it matters: Long URLs can appear spammy and are harder to remember.
  Recommendation: Shorten the URL to be more SEO-friendly and descriptive.
  
• Open Graph Tags Not Present
  Why it matters: Without OG tags, content previews on social platforms may be inaccurate or unappealing.
  Recommendation: Add Open Graph meta tags to control how your content appears when shared.
  
• Images Missing Alt Text
  Why it matters: Alt text improves accessibility and allows search engines to understand your images.
  Recommendation: Add meaningful alt attributes to every image.
  

Passed Checks

These elements are optimized and require no immediate action.

• Page URL is Short and SEO-Friendly
  Great! Your URL is under 90 characters and easy to read.
  
• Search Engine Title is Present and Within Character Limit
  Your title is optimal in length and exists on the page.
  
• Search Engine Description is Present and Within Character Limit
  You’ve included a well-formatted description tag.
  
• Open Graph Tags Are Present
  Social sharing previews will look polished and controlled.
  
• Canonical Tag is Present
  You’ve declared the preferred URL to prevent duplicate indexing issues.
  
• No Broken Links Found
  All links on the page are working correctly.
  

 Pro Tip:

Always address critical issues first, then work your way through the warnings. Once all checks are passed, your page will be in an ideal state for both search engines and users.