Organization Schema
The Organization schema tells search engines key facts about your business—name, logo, contact details, social profiles, and more—so that branded knowledge panels and rich snippets show consistent, accurate information.
Creating an Organization Schema
Follow the steps below to add and configure the WebPage Schema using SureRank.
- Click on the Add Schema button.
- A popup will appear. From the dropdown menu, select Organization Schema.
- A new dropdown named Schema Type will appear. Choose either:
- Organization
- Corporation
- NGO, etc
- Click on the Add Schema button to create the Article Schema.
- Once created, the Organization Schema configuration page will appear, containing two tabs:
- Properties
- Display Conditions
Properties Tab
The Properties tab contains a list of fields for rich results. Fields marked with an asterisk (*) are mandatory.
Here’s a breakdown of each field:
| Field | Description |
| Schema Title | Internal label used only inside your dashboard. |
| Type | Choose the specific Organization subclass if needed (e.g., Airline, EducationalOrganization). |
| Name * | The official business/brand name. |
| Primary public‑facing email address. | |
| Logo URL | Absolute URL to a high‑resolution logo image (112 × 112 px minimum, PNG/JPG/WebP). |
| Same As | Comma‑separated list of full URLs to social profiles (Facebook, LinkedIn, etc.). |
| Slogan | Short tagline or mission statement. |
| Telephone | Primary contact phone number in international format. |
| URL | Canonical homepage URL of the organization. |
Display Conditions Tab
- Display On: Select where you want the Organization Schema to appear (Required field).
- Do Not Display On: Define where the schema should not be applied.
Verifying the Schema
Once you have configured the schema, verify its correctness using one of the following tools:
This ensures your structured data is properly configured and eligible for rich results in search engines.
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