Image Alt Text – Automatic Optimization

Adding alt text (alternative text) to images is a crucial SEO practice. It helps search engines understand what your images represent, which can boost your visibility in image searches. Alt text also improves accessibility for users who rely on screen readers.

However, it’s easy to forget to add alt text during the image upload process. That’s where SureRank steps in.

How SureRank Helps

SureRank checks for images that are missing alt text. If an image does not have alt text, SureRank will automatically insert it using the image’s attachment title, which is typically the file name or the image title set during upload.

This functionality applies to:

• Post Thumbnails (Featured Images) – Ensures the main visual representation of your content is properly optimized.
• Images in Post Content – Any image inserted into your post or page body will also be scanned and updated if missing alt text during upload.

This automation saves you time while ensuring your site remains SEO-friendly and accessible.

Why This Matters

• SEO Boost – Search engines index image content more effectively when descriptive alt text is available.
• Accessibility – Users with visual impairments rely on alt text to understand the context of images.
• Better User Experience – If an image fails to load, alt text provides a fallback description.

Alt Text Auto-Generation

If an image on your website is missing the alt attribute, SureRank will automatically add an alt text to the markup. The plugin uses the file name of the image to generate the alt text, ensuring that your images always follow SEO best practices.

Disabling Automatic Alt Text

If you prefer to manually manage your image alt text and do not want SureRank to automatically set it, you can disable this feature using a WordPress filter.
Add the following code to your child theme’s functions.php file or a custom plugin:

/ surerank disable image seo
add_filter( 'surerank_image_seo_enable_alt', '__return_false' );
// surerank disable image seo title
add_filter( 'surerank_image_seo_enable_title', '__return_false' );

/ surerank disable image seo
add_filter( 'surerank_image_seo_enable_alt', '__return_false' );
// surerank disable image seo title
add_filter( 'surerank_image_seo_enable_title', '__return_false' );

SureRank’s automated approach ensures no image is left behind, so you can focus on creating content, not managing alt text.