Product Schema
The Product Schema helps search engines understand your product information and display rich results (such as ratings, price, and availability) directly in search listings. This not only improves your site’s visibility but also encourages more clicks by showcasing important product details.
Creating a Product Schema
Follow the steps below to add and configure the BreadcrumbList Schema using SureRank.
- Click on the Add Schema button.
- A popup will appear. From the dropdown menu, select Product Schema.
- Click on the Add Schema button to create the Product Schema.
- Once created, the Product Schema configuration page will appear, containing two tabs:
- Properties
- Display Conditions
Properties Tab
The Properties tab contains a list of fields for rich results. Fields marked with an asterisk (*) are mandatory.
Here’s a breakdown of each field:
| Field Name | Description |
|---|---|
| Schema Title | Internal label to identify the schema |
| Name* | Name of the product |
| Description | Short description of the product |
| Brand Name | The brand associated with the product |
| URL | Product page URL |
| SKU | Stock keeping unit identifier |
| Product Image | Image URL of the product |
| – Image URL | Direct URL to the image |
| – Image Width | Image width in pixels |
| – Image Height | Image height in pixels |
| Main Entity of Page | Indicates that this product is the primary content |
| Aggregate Rating | Summary of customer ratings |
| – Value* | Average rating value (e.g., 4.5) |
| – Review Count* | Total number of reviews |
| Offers* | Details about available offers |
| – Type* | Choose Offer or AggregateOffer |
If you select Offer:
| Field Name | Description |
|---|---|
| Price* | Product price |
| Price Currency* | ISO currency code (e.g., USD) |
| Availability* | Stock availability (e.g., InStock, OutOfStock) |
If you select AggregateOffer:
| Field Name | Description |
|---|---|
| Price Currency* | ISO currency code (e.g., USD) |
| Availability* | Stock availability |
| Low Price* | Lowest price available |
| High Price* | Highest price available |
| Offer Count* | Total number of offers |
Display Conditions Tab
- Display On: Select where you want the Person Schema to appear (Required field).
- Do Not Display On: Define where the schema should not be applied.
Verifying the Schema
Once you have configured the schema, verify its correctness using one of the following tools:
This ensures your structured data is properly configured and eligible for rich results in search engines.
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