Where Is the Redirection Feature in SureRank?

Changing URLs is common on any growing website.

You may update a blog post slug, remove an old page, move content to a better location, or restructure your site. But when old URLs are left without proper redirects, visitors may land on a 404 page and search engines may lose the connection between the old page and the new one.

That’s where the Redirection Manager in SureRank Premium helps.

With SureRank Premium, you can create and manage 301 redirects directly from your WordPress dashboard, without touching code or editing your .htaccess file.

The Redirection Manager is available in SureRank Premium.

You can find it here:

WordPress Dashboard → SureRank → Link Manager → Redirections

Once you open the Link Manager, you can create new redirects, manage existing ones, and enable automatic redirects for changed URLs.

What Is a 301 Redirect?

A 301 redirect permanently sends visitors and search engines from one URL to another.

For example, let’s say you changed this URL:

/old-seo-guide/

to:

/wordpress-seo-guide/

Instead of letting visitors see a 404 page, you can create a 301 redirect from the old URL to the new URL.

This helps users reach the right page and also helps search engines understand that the content has moved permanently.

Why Redirects Matter for SEO

Redirects are important when a page URL changes or content is moved.

Without a proper redirect, you may face issues like:

• Visitors landing on broken pages
• Search engines finding old URLs that no longer exist
• Lost traffic from shared links or bookmarks
• Poor user experience
• Unnecessary 404 errors

A redirect helps keep the journey smooth for both users and search engines.

When Should You Use the Redirection Manager?

You should create a redirect when:

• You change the slug of a post or page
• You delete a page and want to send visitors to a better page
• You merge two similar posts into one
• You move content to a new section of your site
• You update old URLs after a website restructure
• You migrate SEO settings from another plugin
• You want to avoid broken links after changing URLs

For example, if you had an old pricing page and moved it to a new URL, you can redirect the old pricing URL to the new one so users do not land on a broken page.

How to Create a 301 Redirect in SureRank

To create a new redirect in SureRank Premium:

1. Go to your WordPress dashboard.
2. Open SureRank → Link Manager.
3. Go to the Redirections section.
4. Click Add New.
5. Add the old URL in the From URL field.
6. Add the new destination URL in the To URL field.
7. Choose the matching condition.
8. Choose how query parameters should be handled.
9. Save the redirect.

Once saved, SureRank will redirect visitors from the old URL to the new URL.

Redirect Match Conditions

SureRank gives you different match conditions so you can control how a redirect should work.

You can choose from:

• Exact Match
• Contains
• Starts With
• Ends With

For most normal redirects, Exact Match is the safest option.

For example, if you only want to redirect one specific old URL to one specific new URL, use Exact Match.

The other options are helpful when you need a broader redirect rule, such as redirecting a group of URLs that share a similar pattern.

Handling Query Parameters

Some URLs include query parameters.

For example:

/old-page/?utm_source=newsletter

SureRank lets you decide how query parameters should be handled in your redirect rules.

You can choose options like:

• Exact Match in Any Order
• Ignore All Parameters
• Ignore and Pass Parameters to Target

This gives you better control when redirecting URLs that include tracking parameters or dynamic values.

Automatic Redirects in SureRank Premium

SureRank Premium also includes an Auto Redirect option.

When this is enabled, SureRank can automatically create a redirect when you change the URL slug of a post, page, or supported custom post type.

For example, if you change a blog post URL from:

/old-guide/

to:

/new-guide/

SureRank can create the redirect automatically, so visitors who open the old URL are sent to the new one.

This is useful because many broken links happen after simple URL changes. Auto Redirect helps reduce that risk.

Managing Existing Redirects

After creating redirects, you can manage them from the Redirections screen.

You can:

• Search existing redirects
• Edit redirect rules
• Enable or disable redirects
• Delete redirects that are no longer needed

This keeps your redirect setup clean and easier to manage over time.

Can SureRank Help Prevent 404 Errors?

Yes, redirects can help prevent unnecessary 404 errors when old URLs are changed, deleted, or moved.

For example, if a visitor opens an old blog post URL and that page no longer exists, a redirect can send them to the updated version instead of a broken page.

This is especially useful when you are cleaning up old content, updating your site structure, or moving from another SEO plugin.

Is Redirection Available in the Free Version?

The Redirection Manager is part of SureRank Premium.

The free version of SureRank includes essential SEO features like meta settings, schema, sitemap support, SEO checks, Search Console integration, and more.

Redirection management is included in Premium because redirects need to be handled carefully, especially when a site has many changed or moved URLs.

Can I Use SureRank Instead of Another Redirection Plugin?

Yes, if you are using SureRank Premium and need basic 301 redirect management, you can manage redirects directly inside SureRank.

This keeps your SEO setup simpler because you do not need a separate plugin just to create and manage common 301 redirects.

If you are migrating from another SEO plugin or using another redirection tool, you can gradually move your important redirects into SureRank Premium and manage them from one place.

Final Thoughts

The Redirection Manager in SureRank Premium helps you manage WordPress 301 redirects without code.

You can redirect old URLs to new URLs, enable automatic redirects when slugs change, handle query parameters, and manage redirect rules from the Link Manager.

To get started, go to:

SureRank → Link Manager → Redirections

From there, you can create your first redirect and keep old links pointing to the right pages.